AntonSipovich
Process. Team. Innovation. Results.
25+ years building marketing processes and managing teams. Delivering sustainable business growth for companies with advertising budgets from tens of millions to several billion ₽/year.
Brands I've worked with
About Me
From chaos to system. From system to results.
Industries
"Give me a lever
– and I will turn this market"
When marketing budgets reach many millions and billions, the cost of failure is lost money, time, and market positions.
My job is to build and manage the process so that the risk of error is minimized and effectiveness is positively asymmetric to the effort applied.
Over 25 years of experience as Strategic Marketing Director and Strategic Planning Director at major companies and advertising agencies, as well as in external consulting. Deep insider knowledge of the agency business, which I leverage to manage marketing processes on the client's side and in the client's interest.
I build marketing departments from scratch, restructure and adjust existing processes and structures, and assemble and manage teams and projects that propel companies to the top of the market.
I act objectively and independently, without interests or preferences that compromise results. Exclusively in the client's interest.
My approach is systematic management: I adjust and build the process, select or restructure the team, develop a strategy that serves business objectives, prioritize projects, and control execution. My priority is not the aesthetics of presentations but well-defined goal setting and strategy, the architecture of projects and processes, and measurable marketing and financial results.
Expertise
Full management cycle – from task setting to measurable results
Strategic Marketing
Specializing in finding non-standard (Out-of-the-box) solutions and achieving asymmetric effectiveness: when precise, insight-driven actions deliver exponential growth with optimal resources. Orchestrating cross-functional teams (analytics, strategy, creative), turning market insights into a coherent communications architecture, synchronizing creative and media to drive brand capitalization and sales growth.
Media Governance
Based on experience of hundreds of campaigns and knowledge of the "advertising kitchen," ensuring true effectiveness and investment transparency. My key advantage – vast experience and complete absence of agency and buying interests. This guarantees tool selection solely in the client's business interest and ensures full effectiveness. Deep understanding of the media market has already enabled optimization of up to a billion rubles in advertising budgets.
Creative Management
Creative is a tool. My approach eliminates "art for art's sake" – I design creative solutions as business problem-solving instruments, where aesthetics serve target metrics and media effectiveness maximization. Managing the full asset creation cycle: from uncovering market insights and debriefing to production oversight and post-campaign analysis. Orchestrating in-house teams and agencies, ensuring message consistency across all channels.
Data-Driven Management & Analytics
Implementing comprehensive marketing effectiveness evaluation systems: from media KPIs and Brand Health Tracking to ROIC, Bayesian econometric and attribution modeling. Using A/B testing and market research for investment decisions. Ensuring full transparency and measurability of marketing over time.
AI in Marketing Management
I am the founder of Platforma Avrora, author of 14 patents in advertising, marketing and AI technologies, and developer of a range of industry software products such as Synthetic Research, Econometrica MMM Optimizer, Creative Center, Smart Analytica and others. I successfully implement AI in marketing management and analytical processes: from routine automation to predictive Bayesian econometric modeling, multiple-fold acceleration of consumer research, and development of communication and creative solutions. What matters is not merely watching the AI revolution but being at its forefront, turning technology into market advantage. Enhancing team effectiveness through technology.
Case Studies
Systematic approach – measurable results
Miramistin: Repositioning
Sales more than tripled. Miramistin is the No. 1 antiseptic.
GAC Motor: Market Leadership
Achieved market leadership in MPV segment (M8 model) and heavy SUV segment (GS8 model). Multiple industry awards.
Subaru: Long-term Partnership
Improved effectiveness of marketing communications and significant sales growth even amid reduced advertising budgets.
MTS: Telecom Market Leadership
Winning and consolidating MTS's leadership positions.
Evalar: Portfolio Strategy
Sustained leadership positions across dozens of product categories.
Polysorb: Category Leadership
During the partnership, the highest sales growth dynamics in the history of both the brand and the category were achieved.
Toshiba: Laptop Market Leader
Toshiba became the most preferred laptop brand among target category buyers.
Sintek Group: Category Growth
Highest growth dynamics among competitors in motor oil and antifreeze categories over several years.
Engagement Models
The right engagement model for your challenge
Marketing Consulting & Second Opinion
Independent marketing process expert: assessing current state, recommendations for building a work system, execution control, and effectiveness. Second opinion on key decisions and tenders. Working above your agencies and your in-house team. In your interest.
- Audit of marketing situation, current or planned processes
- Building effective strategic solutions
- Assessment of current or proposed tools and channels
- Assessment and adjustment of agency and in-house team work
Project Management
Managing a project to achieve a specific marketing objective – from task setting to results. Fixed scope, clear KPIs, managing your in-house and external teams and processes to a measurable outcome.
- Marketing management – from development, creation, and launch of a product or brand
- Growing an existing brand and its sales, including repositioning and rebranding
- Managing all media and creative-communication work
- Audit and adjustment of existing strategies, processes, and teams; developing new ones