AntonSipovich
Process. Team. Results.
20+ years building marketing processes and managing teams. Delivering sustainable business growth for companies with advertising budgets up to several billion ₽/year.
Brands I've worked with
About Me
From chaos to system. From system to results.
Industries
"Give me a lever
– and I will turn this market"
When marketing budgets reach many millions and billions, the cost of failure is lost money, time, and market positions.
My job is to build and manage the process so that the risk of error is minimized and effectiveness is positively asymmetric to the effort applied.
Over 20 years as Strategic Marketing Director and Strategic Planning Director at major companies and advertising agencies. Deep insider knowledge of the agency business and I leverage this experience managing marketing processes on the client side.
I build marketing departments from scratch, assemble and manage teams that propel companies to market leadership.
I act objectively and independently, without interests or preferences that compromise results. Exclusively in the client's interest.
My approach is systematic management: I build the process, select or restructure the team, and control execution. I don't offer beautiful presentations – I deliver results through managing people and processes.
Expertise
Full management cycle – from task setting to measurable results
Strategic Marketing
Specializing in finding non-standard (Out-of-the-box) solutions and achieving asymmetric effectiveness: when precise, insight-driven actions deliver exponential growth with optimal resources. Orchestrating cross-functional teams (analytics, strategy, creative), turning market insights into a coherent communications architecture, synchronizing creative and media to drive brand capitalization and sales growth.
Media Governance
Based on experience of hundreds of campaigns and knowledge of the "advertising kitchen," ensuring true effectiveness and investment transparency. My key advantage – vast experience and complete absence of agency and buying interests. This guarantees tool selection solely in the client's business interest and ensures full effectiveness. Deep understanding of the media market has already enabled optimization of up to a billion rubles in advertising budgets.
Creative Management
Creative is a tool. My approach eliminates "art for art's sake" – I design creative solutions as business problem-solving instruments, where aesthetics serve target metrics and media effectiveness maximization. Managing the full asset creation cycle: from uncovering market insights and debriefing to production oversight and post-campaign analysis. Orchestrating in-house teams and agencies, ensuring message consistency across all channels.
Data-Driven Management & Analytics
Implementing comprehensive marketing effectiveness evaluation systems: from media KPIs and Brand Health Tracking to ROIC and attribution modeling. Using A/B testing and market research for investment decisions. Ensuring full transparency and measurability of marketing over time.
AI in Marketing Management
Implementing AI in marketing management and analytical processes: accelerating research, predictive analytics, routine automation, process optimization. Enhancing team effectiveness through technology.
Case Studies
Systematic approach – measurable results
Miramistin: Repositioning
Sales growth of over 300%. Miramistin became one of the most recognized antiseptic brands in Russia.
GAC Motor: Market Leadership
Achieved market leadership in MPV segment (M8 model) and heavy SUV segment (GS8 model). Multiple industry awards.
Subaru: Long-term Partnership
Systematic achievement and overperformance of annual sales plans.
MTS: Telecom Market Leadership
Sustained MTS market leadership in telecommunications.
Evalar: Portfolio Strategy
Sustained leadership positions across dozens of product categories.
Polysorb: Category Leadership
Highest growth dynamics in the category during the partnership period.
Toshiba: Laptop Market Leader
Toshiba became the most preferred laptop brand among target category buyers.
Sintek Group: Category Growth
Highest growth dynamics among competitors in motor oil and antifreeze categories over several years.
Engagement Models
The right engagement model for your challenge
Marketing Consulting & Second Opinion
Independent marketing process expert: assessing current state, recommendations for building a work system, execution control, and effectiveness. Second opinion on key decisions and tenders. Working above your agencies and your in-house team. In your interest.
- Audit of marketing situation, current or planned processes
- Building effective strategic solutions
- Assessment of current or proposed tools and channels
- Assessment and adjustment of agency and in-house team work
Project Management
Managing a project to achieve a specific marketing objective – from task setting to results. Fixed scope, clear KPIs, managing your teams and processes to a measurable outcome.
- Marketing management – from development, creation, and launch of a product or brand
- Growing an existing brand and its sales, including repositioning and rebranding
- Managing all media and creative-communication work
- Audit and adjustment of existing strategies, processes, and teams; developing new ones